/* ==========================================================================
   NeedAnyHelp — feuille de style unique
   Organisation : variables (à modifier ici en priorité) → reset → composants
   ========================================================================== */

:root {
  /* Couleurs — modifiez ici pour changer toute la charte */
  --color-accent: #3D7DF6;        /* Bleu de marque — la couleur qui compte */
  --color-accent-dark: #2A63D6;   /* Survol / actif */
  --color-accent-soft: #EAF1FE;   /* Fond léger pour badges et surlignages */
  --color-ink: #14181F;           /* Texte principal */
  --color-ink-soft: #545B68;      /* Texte secondaire */
  --color-paper: #FFFFFF;         /* Fond principal */
  --color-canvas: #F5F7FB;        /* Fond alterné, légèrement teinté */
  --color-border: #E4E7EE;        /* Bordures discrètes */
  --color-alert: #D14343;         /* Erreurs de formulaire uniquement */
  --color-success: #1E9E5A;

  /* Typographie */
  --font-title: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --font-mono: "IBM Plex Mono", "SFMono-Regular", Consolas, monospace;

  /* Échelle */
  --step-0: clamp(1rem, 0.95rem + 0.25vw, 1.125rem);
  --step-1: clamp(1.25rem, 1.15rem + 0.5vw, 1.5rem);
  --step-2: clamp(1.75rem, 1.5rem + 1.25vw, 2.5rem);
  --step-3: clamp(2.25rem, 1.8rem + 2.25vw, 3.75rem);

  /* Formes et profondeur */
  --radius-sm: 10px;
  --radius: 16px;
  --radius-lg: 24px;
  --radius-full: 999px;
  --shadow-sm: 0 1px 2px rgba(20, 24, 31, 0.06);
  --shadow-md: 0 16px 40px -12px rgba(20, 24, 31, 0.16), 0 2px 8px rgba(20, 24, 31, 0.05);
  --shadow-lift: 0 20px 48px -14px rgba(61, 125, 246, 0.28);

  --content-width: 1180px;

  color-scheme: light;
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--font-title);
  font-size: var(--step-0);
  line-height: 1.6;
  color: var(--color-ink);
  background: var(--color-paper);
}
img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, h4 { margin: 0; font-weight: 800; line-height: 1.12; letter-spacing: -0.02em; }
p { margin: 0 0 1em; }
ul, ol { margin: 0; padding: 0; }
button { font: inherit; }
input, select, textarea { font: inherit; color: inherit; }

.nums, .price, time, .fiche-num {
  font-family: var(--font-mono);
  font-variant-numeric: tabular-nums;
}

:focus-visible {
  outline: 3px solid var(--color-accent);
  outline-offset: 2px;
  border-radius: 4px;
}

.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--color-ink);
  color: #fff;
  padding: 0.75em 1.25em;
  border-radius: 0 0 var(--radius-sm) 0;
  z-index: 200;
}
.skip-link:focus { left: 0; top: 0; }

/* ---------- Layout utilitaires ---------- */
.wrap {
  width: 100%;
  max-width: var(--content-width);
  margin-inline: auto;
  padding-inline: 1.5rem;
}
@media (min-width: 700px) {
  .wrap { padding-inline: 2.5rem; }
}
.section { padding-block: clamp(3.5rem, 5vw + 1rem, 7rem); }
.section--atelier { background: var(--color-canvas); }
.section-head { max-width: 46rem; margin-bottom: 3rem; }
.section-head h2 { font-size: var(--step-2); }
.section-head p { color: var(--color-ink-soft); font-size: var(--step-0); margin-top: 0.75rem; }
.visually-hidden {
  position: absolute; width: 1px; height: 1px; overflow: hidden;
  clip: rect(0 0 0 0); white-space: nowrap;
}

/* ---------- En-tête ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: saturate(180%) blur(10px);
  box-shadow: 0 1px 0 var(--color-border);
}
.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: 4.5rem;
}
.brand { display: flex; align-items: center; gap: 0.6rem; text-decoration: none; }
.brand svg { width: 34px; height: 34px; flex: none; }
.brand-name { font-weight: 800; font-size: 1.15rem; letter-spacing: -0.01em; }

.main-nav { display: none; }
@media (min-width: 980px) {
  .main-nav { display: flex; align-items: center; gap: 1.9rem; }
  .main-nav a {
    position: relative;
    display: inline-flex;
    align-items: center;
    text-decoration: none;
    font-family: var(--font-mono);
    font-weight: 600;
    font-size: 0.76rem;
    letter-spacing: 0.09em;
    text-transform: uppercase;
    padding: 0.4rem 0.05rem;
    color: var(--color-ink-soft);
    transition: color 0.15s ease;
  }
  .main-nav a::after {
    content: "";
    position: absolute;
    left: 0; right: 0; bottom: -0.15rem;
    height: 2px;
    background: var(--color-accent);
    transform: scaleX(0);
    transform-origin: left;
    transition: transform 0.2s ease;
  }
  .main-nav a:hover, .main-nav a:focus-visible { color: var(--color-ink); }
  .main-nav a:hover::after, .main-nav a:focus-visible::after,
  .main-nav a[aria-current="page"]::after { transform: scaleX(1); }
  .main-nav a[aria-current="page"] { color: var(--color-ink); }
}

/* ---------- Menu "Activité" (déroulant) ---------- */
.nav-dropdown { position: relative; }
.nav-dropdown-toggle {
  position: relative;
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  font: inherit;
  font-family: var(--font-mono);
  font-weight: 600;
  font-size: 0.76rem;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--color-ink-soft);
  background: none;
  border: none;
  padding: 0.4rem 0.05rem;
  cursor: pointer;
  transition: color 0.15s ease;
}
.nav-dropdown-toggle::after {
  content: "";
  position: absolute;
  left: 0; right: 1.05rem; bottom: -0.15rem;
  height: 2px;
  background: var(--color-accent);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.2s ease;
}
.nav-dropdown-toggle:hover,
.nav-dropdown.is-open .nav-dropdown-toggle { color: var(--color-ink); }
.nav-dropdown-toggle:hover::after,
.nav-dropdown.is-open .nav-dropdown-toggle::after { transform: scaleX(1); }
.nav-dropdown-toggle[aria-current="page"] { color: var(--color-ink); }
.nav-dropdown-toggle[aria-current="page"]::after { transform: scaleX(1); }
.nav-dropdown-toggle .chev { width: 10px; height: 10px; color: var(--color-accent); transition: transform 0.2s ease; }
.nav-dropdown.is-open .nav-dropdown-toggle .chev { transform: rotate(180deg); }

.nav-dropdown-panel {
  position: absolute;
  top: calc(100% + 1rem);
  left: 50%;
  transform: translate(-50%, -6px);
  width: 35rem;
  max-width: calc(100vw - 2rem);
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  box-shadow: var(--shadow-md);
  padding: 1.15rem 1.15rem 0.6rem;
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.18s ease, transform 0.18s ease, visibility 0.18s;
  z-index: 10;
  overflow: hidden;
}
.nav-dropdown-panel::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: linear-gradient(90deg, var(--color-accent-dark), var(--color-accent) 55%, #9FC0FB);
}
.nav-dropdown:hover .nav-dropdown-panel,
.nav-dropdown:focus-within .nav-dropdown-panel,
.nav-dropdown.is-open .nav-dropdown-panel {
  opacity: 1;
  visibility: visible;
  transform: translate(-50%, 0);
}
.nav-dropdown-eyebrow {
  font-family: var(--font-mono);
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-ink-soft);
  padding-bottom: 0.7rem;
  margin-bottom: 0.5rem;
  border-bottom: 1px solid var(--color-border);
}
.nav-dropdown-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0.15rem 0.5rem; padding-bottom: 0.55rem; }
.nav-dropdown-panel a {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  padding: 0.5rem 0.55rem;
  border-radius: calc(var(--radius) - 6px);
  font-size: 0.84rem;
  font-weight: 600;
  line-height: 1.2;
  color: var(--color-ink);
  text-decoration: none;
  transition: background 0.15s ease;
}
.nav-dropdown-panel a .ico {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 28px;
  height: 28px;
  flex: none;
  border-radius: 9px;
  background: var(--color-accent-soft);
  color: var(--color-accent-dark);
}
.nav-dropdown-panel a .ico svg { width: 15px; height: 15px; }
.nav-dropdown-panel a:hover, .nav-dropdown-panel a:focus-visible { background: var(--color-canvas); }
.nav-dropdown-panel a[aria-current="page"] { background: var(--color-accent-soft); }
.nav-dropdown-panel a[aria-current="page"] .ico { background: #fff; }

.tel-plate {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: var(--color-ink);
  color: #fff;
  text-decoration: none;
  font-weight: 600;
  font-size: 0.92rem;
  padding: 0.65rem 1.1rem;
  border-radius: var(--radius-full);
  white-space: nowrap;
  transition: background 0.15s ease, transform 0.15s ease;
}
.tel-plate svg { width: 16px; height: 16px; flex: none; }
.tel-plate:hover { background: var(--color-accent-dark); transform: translateY(-1px); }

/* ---------- Hero ---------- */
.hero { background: var(--color-paper); position: relative; overflow: hidden; }

/* Fond animé : logos Google Ads qui flottent doucement derrière le contenu */
.hero-bg {
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  overflow: hidden;
}
.hero-bg .floating-logo {
  position: absolute;
  opacity: 0.16;
  animation-name: float-logo;
  animation-timing-function: ease-in-out;
  animation-iteration-count: infinite;
  will-change: transform;
}
@keyframes float-logo {
  0%, 100% { transform: translateY(0) rotate(0deg); }
  50% { transform: translateY(-22px) rotate(8deg); }
}

.hero-grid {
  position: relative;
  z-index: 1;
  display: grid;
  gap: 2.5rem;
  padding-block: clamp(2.5rem, 5vw, 5rem);
}
@media (min-width: 980px) {
  .hero-grid {
    grid-template-columns: 1.05fr 0.95fr;
    align-items: start;
    gap: 3.5rem;
  }
}
.hero-rule {
  display: block;
  width: 56px;
  height: 5px;
  border-radius: var(--radius-full);
  background: var(--color-accent);
  margin-bottom: 1.25rem;
}
.hero-pitch h1 {
  font-size: var(--step-3);
  max-width: 21ch;
}
.hero-highlight {
  color: var(--color-accent-dark);
  white-space: nowrap;
  text-decoration: underline;
  text-decoration-color: var(--color-accent);
  text-decoration-thickness: 3px;
  text-underline-offset: 0.12em;
}
.hero-pitch .lede {
  font-size: var(--step-1);
  color: var(--color-ink-soft);
  max-width: 38ch;
  margin-top: 1.25rem;
  font-weight: 400;
}
.proof-list {
  list-style: none;
  display: flex;
  margin-top: 2.25rem;
  padding-top: 1.75rem;
  border-top: 1px solid var(--color-border);
  max-width: 34rem;
}
.proof-list li {
  flex: 1;
  padding-right: 1.25rem;
  margin-right: 1.25rem;
  border-right: 1px solid var(--color-border);
}
.proof-list li:last-child { border-right: none; margin-right: 0; padding-right: 0; }
.proof-list .nums {
  display: block;
  font-size: 1.6rem;
  font-weight: 700;
  color: var(--color-ink);
  margin-bottom: 0.25rem;
}
.proof-list span:last-child { display: block; color: var(--color-ink-soft); font-size: 0.82rem; line-height: 1.3; }

/* ---------- Carte "Audit gratuit" (formulaire hero) ---------- */
.fiche {
  background: #fff;
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-md);
  padding: 2rem;
}
.fiche-top {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  margin-bottom: 1.5rem;
}
.fiche-stamp {
  display: inline-flex;
  align-items: center;
  background: var(--color-accent-soft);
  color: var(--color-accent-dark);
  border-radius: var(--radius-full);
  font-weight: 700;
  font-size: 0.78rem;
  letter-spacing: 0.01em;
  text-transform: none;
  padding: 0.45rem 0.9rem;
  line-height: 1.2;
  white-space: nowrap;
}
.fiche-stamp.is-animated { animation: stamp-in 0.35s ease-out; }
@keyframes stamp-in {
  0% { transform: scale(0.85); opacity: 0; }
  100% { transform: scale(1); opacity: 1; }
}
.fiche-num {
  font-size: 0.78rem;
  color: var(--color-ink-soft);
  opacity: 0.7;
}
.fiche h2 { font-size: 1.3rem; margin-bottom: 0.4rem; }
.fiche > p { color: var(--color-ink-soft); font-size: 0.92rem; margin-bottom: 1.5rem; }

.field { margin-bottom: 1.1rem; }
.field label {
  display: block;
  font-weight: 600;
  font-size: 0.88rem;
  margin-bottom: 0.4rem;
}
.field .opt { color: var(--color-ink-soft); font-weight: 400; }
.field input:not([type="checkbox"]), .field select, .field textarea {
  width: 100%;
  padding: 0.75rem 0.9rem;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-sm);
  background: var(--color-canvas);
  font: inherit;
  font-size: 0.95rem;
  transition: border-color 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
}
.field select {
  appearance: none;
  -webkit-appearance: none;
  -moz-appearance: none;
  padding-right: 2.4rem;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23545B68' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='6 9 12 15 18 9'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 0.85rem center;
  background-size: 15px;
}
.field input:not([type="checkbox"]):focus, .field select:focus, .field textarea:focus {
  background: #fff;
  border-color: var(--color-accent);
  box-shadow: 0 0 0 4px var(--color-accent-soft);
}
.field-row { display: grid; gap: 1rem; }
@media (min-width: 480px) {
  .field-row { grid-template-columns: 1fr 1fr; }
}
.field-error {
  display: none;
  color: var(--color-alert);
  font-size: 0.82rem;
  margin-top: 0.4rem;
}
.field.has-error input:not([type="checkbox"]),
.field.has-error select { border-color: var(--color-alert); }
.field.has-error .field-error { display: block; }

.consent {
  display: flex;
  gap: 0.65rem;
  align-items: flex-start;
  font-size: 0.85rem;
  color: var(--color-ink-soft);
  margin: 1.25rem 0 1.4rem;
}
.consent input {
  flex: none;
  width: 18px;
  height: 18px;
  margin-top: 0.15rem;
  accent-color: var(--color-accent);
}
.consent label { display: block; margin: 0; font-weight: 400; font-size: inherit; }
.consent a { color: var(--color-ink); text-decoration: underline; }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  border: none;
  background: var(--color-accent);
  color: #fff;
  font-weight: 700;
  font-size: 1rem;
  padding: 0.95rem 1.6rem;
  border-radius: var(--radius-full);
  cursor: pointer;
  box-shadow: var(--shadow-lift);
  transition: background 0.15s ease, transform 0.15s ease, box-shadow 0.15s ease;
  width: 100%;
}
.btn:hover { background: var(--color-accent-dark); transform: translateY(-1px); }
.btn:active { transform: translateY(0); }
.btn .tick, .btn svg { width: 18px; height: 18px; flex: none; }
.btn.is-sending { opacity: 0.75; cursor: progress; }

.fiche-success {
  display: none;
  text-align: left;
}
.fiche-success.is-visible { display: block; }
.fiche-success .check {
  width: 42px; height: 42px; color: var(--color-success);
  margin-bottom: 0.85rem;
  padding: 8px;
  background: #E7F8EE;
  border-radius: 50%;
}
.fiche-success h2 { margin-bottom: 0.5rem; }
.fiche.is-submitted .fiche-form { display: none; }

/* ---------- Problème ---------- */
.trouble-list {
  list-style: none;
  display: grid;
  gap: 1rem;
}
@media (min-width: 700px) {
  .trouble-list { grid-template-columns: 1fr 1fr; }
}
.trouble-list li {
  display: flex;
  gap: 1.1rem;
  align-items: flex-start;
  padding: 1.75rem;
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  box-shadow: var(--shadow-sm);
}
.trouble-list .nums {
  flex: none;
  width: 2.5rem;
  height: 2.5rem;
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--color-accent-soft);
  color: var(--color-accent-dark);
  border-radius: 50%;
  font-size: 0.95rem;
  font-weight: 600;
}
.trouble-list h3 { font-size: 1.05rem; margin-bottom: 0.4rem; }
.trouble-list p { color: var(--color-ink-soft); margin: 0; font-size: 0.95rem; }

/* ---------- Méthode — parcours en 4 étapes, aux couleurs Google Ads ---------- */
.method-head {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1.5rem;
}
.method-logo {
  width: 160px;
  height: auto;
  border-radius: var(--radius);
  box-shadow: var(--shadow-sm);
  background: #fff;
  padding: 0.75rem 1rem;
  flex: none;
}

.method-path {
  position: relative;
  display: grid;
  gap: 1.75rem;
  padding-top: 1.5rem;
}
@media (min-width: 780px) {
  .method-path {
    grid-template-columns: repeat(4, 1fr);
    gap: 1.5rem;
    padding-top: 2.5rem;
  }
  .method-path::before {
    content: "";
    position: absolute;
    left: 6%;
    right: 6%;
    top: calc(2.5rem + 1.375rem);
    height: 0;
    border-top: 2px dashed var(--color-border);
    z-index: 0;
  }
  .method-path .method-stop:nth-child(2) { transform: translateY(-22px); }
  .method-path .method-stop:nth-child(4) { transform: translateY(22px); }
}
.method-stop {
  position: relative;
  z-index: 1;
  background: #fff;
  border-radius: var(--radius);
  box-shadow: var(--shadow-sm);
  padding: 1.75rem;
  border-top: 4px solid var(--stop-color);
}
.method-stop:nth-child(1) { --stop-color: #4285F4; }
.method-stop:nth-child(2) { --stop-color: #FBBC04; }
.method-stop:nth-child(3) { --stop-color: #34A853; }
.method-stop:nth-child(4) { --stop-color: #EA4335; }
.stop-num {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 2.75rem;
  height: 2.75rem;
  background: var(--stop-color);
  color: #fff;
  border-radius: 50%;
  font-family: var(--font-mono);
  font-size: 1rem;
  font-weight: 600;
  margin-bottom: 1.1rem;
  box-shadow: 0 8px 16px -6px var(--stop-color);
}
.method-stop h3 { font-size: 1.05rem; margin-bottom: 0.5rem; }
.method-stop p { color: var(--color-ink-soft); font-size: 0.92rem; margin-bottom: 0.9rem; }
.method-stop .delay {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 700;
  color: var(--stop-color);
  background: var(--color-accent-soft);
  background: color-mix(in srgb, var(--stop-color) 14%, #fff);
  border-radius: var(--radius-full);
  padding: 0.3rem 0.7rem;
}

/* ---------- Preuves à remplir ---------- */
.proof-fill-grid {
  display: grid;
  gap: 1.25rem;
}
@media (min-width: 780px) {
  .proof-fill-grid { grid-template-columns: repeat(3, 1fr); }
}
.proof-fill {
  border: 1.5px dashed var(--color-border);
  border-radius: var(--radius);
  padding: 1.75rem;
  color: var(--color-ink-soft);
  font-size: 0.92rem;
  min-height: 8rem;
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
}

/* ---------- Tarifs (résumé + page dédiée) ---------- */
.price-table {
  width: 100%;
  border-collapse: separate;
  border-spacing: 0;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  overflow: hidden;
  margin-bottom: 1.5rem;
  box-shadow: var(--shadow-sm);
}
.price-table caption { text-align: left; font-weight: 700; margin-bottom: 0.75rem; }
.price-table th, .price-table td {
  border-bottom: 1px solid var(--color-border);
  padding: 1rem 1.25rem;
  text-align: left;
}
.price-table tbody tr:last-child th, .price-table tbody tr:last-child td { border-bottom: none; }
.price-table thead th { background: var(--color-ink); color: #fff; font-weight: 600; }
.price-table td.price, .price-table th.price { font-family: var(--font-mono); }
.price-example {
  border-radius: var(--radius);
  background: var(--color-accent-soft);
  padding: 1.5rem 1.75rem;
  font-size: 0.95rem;
}
.price-example .nums { font-weight: 600; color: var(--color-accent-dark); }
.price-note {
  font-size: 0.88rem;
  color: var(--color-ink-soft);
  margin-top: 1rem;
}

/* ---------- Qui suis-je ---------- */
.about-grid {
  display: grid;
  gap: 2rem;
  align-items: center;
}
@media (min-width: 780px) {
  .about-grid { grid-template-columns: 220px 1fr; }
}
.about-photo {
  aspect-ratio: 1 / 1;
  border: 1.5px dashed var(--color-border);
  border-radius: var(--radius);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  color: var(--color-ink-soft);
  font-size: 0.85rem;
  padding: 1rem;
}

/* ---------- FAQ ---------- */
.faq-list { display: grid; gap: 0.85rem; }
.faq-item {
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  box-shadow: var(--shadow-sm);
  padding: 0 1.5rem;
}
.faq-item summary {
  cursor: pointer;
  list-style: none;
  padding: 1.35rem 2rem 1.35rem 0;
  font-weight: 700;
  position: relative;
  font-size: 1rem;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: "+";
  position: absolute;
  right: 0;
  top: 1.1rem;
  width: 1.75rem;
  height: 1.75rem;
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  background: var(--color-accent-soft);
  font-size: 1.2rem;
  font-weight: 400;
  color: var(--color-accent-dark);
}
.faq-item[open] summary::after { content: "–"; }
.faq-item p {
  color: var(--color-ink-soft);
  padding-bottom: 1.35rem;
  max-width: 62ch;
}

/* ---------- Rappel de conversion final ---------- */
.cta-final {
  background: var(--color-ink);
  color: #fff;
  text-align: center;
}
.cta-final h2 { font-size: var(--step-2); color: #fff; }
.cta-final p { color: #B7BECC; margin-top: 0.75rem; }
.cta-final .actions {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 1rem;
  margin-top: 2.25rem;
}
@media (min-width: 600px) {
  .cta-final .actions { flex-direction: row; justify-content: center; flex-wrap: wrap; }
}
.cta-final .tel-plate { background: var(--color-accent); }
.cta-final .tel-plate:hover { background: #fff; color: var(--color-ink); }
.cta-final .btn { width: auto; box-shadow: none; }

/* ---------- Pages intérieures (contenu long) ---------- */
.page-hero {
  background: var(--color-canvas);
  padding-block: clamp(3rem, 5vw, 5rem);
}
.page-hero h1 { font-size: var(--step-3); max-width: 22ch; }
.page-hero .lede { font-size: var(--step-1); color: var(--color-ink-soft); max-width: 48ch; margin-top: 1rem; font-weight: 400; }
.page-banner {
  width: 100%;
  max-height: 340px;
  object-fit: cover;
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-md);
  margin-top: -2.5rem;
  position: relative;
}
.breadcrumb {
  font-size: 0.85rem;
  color: var(--color-ink-soft);
  margin-bottom: 1rem;
}
.breadcrumb a { text-decoration: underline; }
.breadcrumb .sep { margin: 0 0.4rem; }

.prose { max-width: 68ch; }
.prose h2 { font-size: var(--step-2); margin-top: 2.75rem; margin-bottom: 1rem; }
.prose h3 { font-size: 1.25rem; margin-top: 1.85rem; margin-bottom: 0.6rem; }
.prose p, .prose li { color: var(--color-ink-soft); }
.prose ul, .prose ol { margin: 1rem 0 1.25rem 1.3rem; }
.prose li { margin-bottom: 0.5rem; }
.prose strong { color: var(--color-ink); }
.prose .nums { color: var(--color-accent-dark); }
.callout {
  border-radius: var(--radius);
  background: var(--color-accent-soft);
  padding: 1.1rem 1.4rem;
  margin: 1.75rem 0;
  font-size: 0.95rem;
  color: var(--color-ink);
}

.related-links {
  border-top: 1px solid var(--color-border);
  margin-top: 3.5rem;
  padding-top: 1.75rem;
}
.related-links h2 { font-size: 1.1rem; margin-bottom: 0.9rem; }
.related-links ul { list-style: none; display: grid; gap: 0.6rem; }
.related-links a { font-weight: 600; text-decoration: underline; }

/* ---------- Formulaire de contact (page dédiée) ---------- */
.contact-grid {
  display: grid;
  gap: 2.5rem;
}
@media (min-width: 900px) {
  .contact-grid { grid-template-columns: 1fr 1fr; }
}
.contact-info h2 { font-size: 1.3rem; margin-bottom: 1rem; }
.contact-info ul { list-style: none; display: grid; gap: 1rem; margin-bottom: 2rem; }
.contact-info li {
  display: flex; gap: 0.9rem; align-items: flex-start;
  background: #fff; border: 1px solid var(--color-border); border-radius: var(--radius);
  padding: 1rem 1.1rem; box-shadow: var(--shadow-sm);
}
.contact-info svg { width: 20px; height: 20px; flex: none; margin-top: 0.15rem; color: var(--color-accent-dark); }
.contact-form-card textarea {
  font-family: inherit;
}

/* ---------- Footer ---------- */
.site-footer {
  border-top: 1px solid var(--color-border);
  padding-block: 2.5rem;
  font-size: 0.85rem;
  color: var(--color-ink-soft);
}
.footer-grid {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 2rem;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 1.25rem;
}
.footer-links { list-style: none; display: flex; flex-wrap: wrap; gap: 0.4rem 1.25rem; }
.footer-links a { text-decoration: underline; }

/* ---------- Barre d'action mobile ---------- */
.mobile-bar {
  position: fixed;
  bottom: 0; left: 0; right: 0;
  z-index: 90;
  display: flex;
  background: #fff;
  box-shadow: 0 -8px 24px rgba(20, 24, 31, 0.08);
  border-radius: var(--radius) var(--radius) 0 0;
  overflow: hidden;
}
.mobile-bar a, .mobile-bar button {
  flex: 1;
  border: none;
  padding: 0.9rem 0.4rem;
  font-weight: 700;
  font-size: 0.82rem;
  text-align: center;
  text-decoration: none;
}
.mobile-bar .call { background: var(--color-ink); color: #fff; }
.mobile-bar .whatsapp { background: #25D366; color: #fff; }
.mobile-bar .form { background: var(--color-accent); color: #fff; }
@media (min-width: 980px) {
  .mobile-bar { display: none; }
}
body.has-mobile-bar { padding-bottom: 4rem; }
@media (min-width: 980px) {
  body.has-mobile-bar { padding-bottom: 0; }
}

/* ---------- Avatars ---------- */
.avatar {
  border-radius: 50%;
  object-fit: cover;
  display: block;
  flex: none;
  background: var(--color-canvas);
  border: 1px solid var(--color-border);
}
.avatar-sm { width: 44px; height: 44px; }
.avatar-md { width: 88px; height: 88px; }
.avatar-lg { width: 176px; height: 176px; }
.avatar-placeholder {
  display: flex;
  align-items: center;
  justify-content: center;
  border: 1.5px dashed var(--color-border);
  border-radius: 50%;
  background: var(--color-canvas);
  color: var(--color-ink-soft);
  font-size: 0.62rem;
  text-align: center;
  line-height: 1.2;
  padding: 0.3rem;
  flex: none;
}

/* ---------- Bandeau "expert" (avatar + nom + rôle) ---------- */
.expert-strip {
  display: flex;
  align-items: center;
  gap: 0.85rem;
  margin-bottom: 1.5rem;
}
.expert-strip .name { font-weight: 700; font-size: 0.95rem; }
.expert-strip .role { font-size: 0.82rem; color: var(--color-ink-soft); }

/* ---------- Bouton contour + séparateur "ou" ---------- */
.btn-outline {
  background: #fff;
  color: var(--color-ink);
  border: 1.5px solid var(--color-ink);
  box-shadow: none;
}
.btn-outline:hover { background: var(--color-ink); color: #fff; }

.or-divider {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  margin: 1.1rem 0;
  color: var(--color-ink-soft);
  font-size: 0.8rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}
.or-divider::before, .or-divider::after {
  content: "";
  flex: 1;
  height: 1px;
  background: var(--color-border);
}

/* Deux boutons secondaires côte à côte (Appeler / WhatsApp) */
.btn-row { display: flex; gap: 0.75rem; }
.btn-row .btn { width: auto; flex: 1; }
@media (max-width: 420px) {
  .btn-row { flex-direction: column; }
}

/* ---------- WhatsApp ---------- */
.btn-outline.is-whatsapp { border-color: #25D366; color: #128C4A; }
.btn-outline.is-whatsapp:hover { background: #25D366; border-color: #25D366; color: #fff; }

.whatsapp-plate {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: #25D366;
  color: #fff;
  text-decoration: none;
  font-weight: 600;
  font-size: 0.92rem;
  padding: 0.65rem 1.1rem;
  border-radius: var(--radius-full);
  white-space: nowrap;
  transition: background 0.15s ease, transform 0.15s ease;
}
.whatsapp-plate svg { width: 16px; height: 16px; flex: none; }
.whatsapp-plate:hover { background: #1DA851; transform: translateY(-1px); }

/* ---------- Badge Google Ads / chips génériques ---------- */
.badge-google, .chip {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-full);
  padding: 0.5rem 1rem 0.5rem 0.6rem;
  box-shadow: var(--shadow-sm);
  font-size: 0.85rem;
  font-weight: 600;
}
.badge-google img, .badge-google svg, .chip img, .chip svg { width: 22px; height: 22px; flex: none; color: var(--color-accent-dark); }
.chip svg { width: 18px; height: 18px; }
.badge-row, .chip-row { display: flex; flex-wrap: wrap; gap: 0.75rem; margin: 1.5rem 0; }

/* ---------- Bloc image + texte (ex. aperçu de campagne) ---------- */
.split-feature {
  display: grid;
  gap: 2.5rem;
  align-items: center;
}
@media (min-width: 900px) {
  .split-feature { grid-template-columns: 0.9fr 1.1fr; gap: 4rem; }
}
.split-feature-media {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 2.5rem;
}
.split-feature-media::before {
  content: "";
  position: absolute;
  inset: 8% 4%;
  background: var(--color-accent-soft);
  border-radius: var(--radius-lg);
  z-index: 0;
}
.split-feature-media img {
  position: relative;
  z-index: 1;
  max-width: 340px;
  width: 100%;
  height: auto;
  border-radius: var(--radius);
  box-shadow: var(--shadow-md);
  background: #fff;
}
.split-feature-copy h2 { font-size: var(--step-2); max-width: 18ch; }
.split-feature-copy p {
  color: var(--color-ink-soft);
  font-size: var(--step-0);
  margin: 1.1rem 0 1.75rem;
  max-width: 46ch;
}

/* ---------- Bannière CTA intermédiaire ---------- */
.cta-banner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  background: var(--color-accent-soft);
  border-radius: var(--radius-lg);
  padding: 2rem 2.25rem;
  margin-block: clamp(3rem, 5vw, 5rem);
}
.cta-banner .copy h3 { font-size: 1.3rem; margin-bottom: 0.35rem; }
.cta-banner .copy p { color: var(--color-ink-soft); margin: 0; font-size: 0.95rem; }
.cta-banner .actions { display: flex; gap: 0.75rem; flex-wrap: wrap; flex: none; }
.cta-banner .btn, .cta-banner .tel-plate { width: auto; }

/* ---------- Métiers accompagnés ---------- */
.trades-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.1rem;
}
@media (min-width: 700px) {
  .trades-grid { grid-template-columns: repeat(3, 1fr); }
}
.trade-card {
  position: relative;
  display: block;
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
  aspect-ratio: 4 / 3;
  background: var(--color-ink);
  text-decoration: none;
  color: inherit;
  transition: box-shadow 0.15s ease, transform 0.15s ease;
}
a.trade-card:hover, a.trade-card:focus-visible {
  box-shadow: var(--shadow-md);
  transform: translateY(-2px);
}
a.trade-card:hover img { opacity: 1; transform: scale(1.04); }
.trade-card img {
  width: 100%; height: 100%; object-fit: cover;
  opacity: 0.85;
  transition: opacity 0.2s ease, transform 0.3s ease;
}
.trade-card .label {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  padding: 0.9rem 1rem;
  background: linear-gradient(0deg, rgba(20,24,31,0.88), rgba(20,24,31,0));
  color: #fff;
  font-weight: 700;
  font-size: 0.95rem;
}
.trade-card.icon-card {
  background: var(--color-canvas);
  border: 1px solid var(--color-border);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 0.6rem;
  text-align: center;
  padding: 1rem;
}
.trade-card.icon-card svg { width: 30px; height: 30px; color: var(--color-accent-dark); }
.trade-card.icon-card .label {
  position: static;
  background: none;
  color: var(--color-ink);
  padding: 0;
}
.trade-card.icon-card .sub { font-size: 0.78rem; color: var(--color-ink-soft); font-weight: 400; }

/* ---------- Section "villes" (pages métier) ---------- */
.villes-hero {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  background-size: cover;
  background-position: center;
  margin-bottom: 2.25rem;
}
.villes-hero-overlay {
  background: linear-gradient(100deg, rgba(15, 18, 24, 0.9) 0%, rgba(15, 18, 24, 0.68) 48%, rgba(15, 18, 24, 0.32) 100%);
  padding-block: clamp(2.5rem, 5vw, 3.5rem);
  padding-inline: clamp(1.5rem, 4vw, 3rem);
}
.villes-hero-overlay h2 { color: #fff; max-width: 26ch; }
.villes-hero-overlay p { color: rgba(255, 255, 255, 0.86); max-width: 46ch; margin-top: 0.75rem; }

.city-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.75rem;
}
@media (min-width: 640px) { .city-grid { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 980px) { .city-grid { grid-template-columns: repeat(5, 1fr); } }
.city-card {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  padding: 1.05rem 1.1rem;
  text-decoration: none;
  color: var(--color-ink);
  box-shadow: var(--shadow-sm);
  transition: box-shadow 0.15s ease, transform 0.15s ease, border-color 0.15s ease;
}
.city-card .pin {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 30px;
  height: 30px;
  border-radius: 9px;
  background: var(--color-accent-soft);
  color: var(--color-accent-dark);
}
.city-card .pin svg { width: 16px; height: 16px; }
.city-card .city-name { font-weight: 700; font-size: 0.95rem; }
.city-card .arrow {
  position: absolute;
  top: 1.1rem;
  right: 1rem;
  width: 14px;
  height: 14px;
  color: var(--color-border);
  transition: transform 0.15s ease, color 0.15s ease;
}
.city-card:hover, .city-card:focus-visible {
  transform: translateY(-3px);
  box-shadow: var(--shadow-md);
  border-color: var(--color-accent);
}
.city-card:hover .arrow, .city-card:focus-visible .arrow { color: var(--color-accent); transform: translate(2px, -2px); }

/* ---------- Témoignages ---------- */
.testimonial-grid {
  display: grid;
  gap: 1.25rem;
}
@media (min-width: 780px) {
  .testimonial-grid { grid-template-columns: repeat(3, 1fr); }
}
.testimonial-card {
  --tc-color: var(--color-accent);
  background: #fff;
  border: 1px solid var(--color-border);
  border-top: 4px solid var(--tc-color);
  border-radius: var(--radius);
  box-shadow: var(--shadow-sm);
  padding: 1.75rem;
  display: flex;
  flex-direction: column;
  gap: 1rem;
}
.testimonial-card:nth-child(1) { --tc-color: #4285F4; }
.testimonial-card:nth-child(2) { --tc-color: #34A853; }
.testimonial-card:nth-child(3) { --tc-color: #FBBC04; }
.testimonial-card .quote-mark {
  font-family: Georgia, serif;
  font-size: 2.75rem;
  line-height: 1;
  color: var(--tc-color);
}
.testimonial-card p.quote {
  color: var(--color-ink-soft);
  font-style: italic;
  flex: 1;
  margin: 0;
}
.testimonial-card .who {
  display: flex;
  align-items: center;
  gap: 0.75rem;
}
.testimonial-card .who .avatar-placeholder { border-color: var(--tc-color); color: var(--tc-color); }
.testimonial-card .who .name { font-weight: 700; font-size: 0.9rem; }
.testimonial-card .who .role { font-size: 0.8rem; color: var(--color-ink-soft); }

/* ---------- Pastille "résultats" (Preuves, agrandi) ---------- */
.results-lead { max-width: 60ch; }

/* ---------- Tarifs — grandes cartes ---------- */
.pricing-cards {
  display: grid;
  gap: 1.5rem;
}
@media (min-width: 780px) {
  .pricing-cards { grid-template-columns: 1fr 1fr; }
}
.pricing-card {
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-sm);
  padding: 2.25rem;
}
.pricing-card.is-featured {
  border-color: var(--color-accent);
  box-shadow: var(--shadow-md);
}
.pricing-card .kicker {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 700;
  color: var(--color-accent-dark);
  background: var(--color-accent-soft);
  border-radius: var(--radius-full);
  padding: 0.3rem 0.75rem;
  margin-bottom: 1rem;
}
.pricing-card h3 { font-size: 1.4rem; margin-bottom: 0.5rem; }
.pricing-card .amount {
  font-family: var(--font-title);
  font-size: clamp(2.25rem, 3vw, 3rem);
  font-weight: 800;
  letter-spacing: -0.01em;
  color: var(--color-ink);
  margin: 1rem 0 0.25rem;
  line-height: 1;
}
.pricing-card .amount .per { font-size: 1rem; font-weight: 500; color: var(--color-ink-soft); font-family: var(--font-title); }
.pricing-card .desc { color: var(--color-ink-soft); font-size: 0.92rem; margin-bottom: 1.5rem; }
.pricing-card ul { list-style: none; display: grid; gap: 0.7rem; margin-bottom: 1.5rem; }
.pricing-card li { display: flex; gap: 0.6rem; align-items: flex-start; font-size: 0.92rem; }
.pricing-card li svg { width: 18px; height: 18px; flex: none; color: var(--color-accent-dark); margin-top: 0.15rem; }
.pricing-example-big {
  background: var(--color-ink);
  color: #fff;
  border-radius: var(--radius-lg);
  padding: 2.25rem;
  display: grid;
  gap: 1.5rem;
  margin-top: 1.5rem;
}
@media (min-width: 700px) {
  .pricing-example-big { grid-template-columns: 1fr auto auto; align-items: center; }
}
.pricing-example-big .label { color: #B7BECC; font-size: 0.85rem; margin-bottom: 0.3rem; }
.pricing-example-big .big-num { font-family: var(--font-title); font-size: 2rem; font-weight: 800; letter-spacing: -0.01em; }

/* ---------- Tarif — carte unique (accueil + pages métier) ---------- */
.pricing-cards--single { display: flex; justify-content: center; }
.pricing-card--single { max-width: 27rem; width: 100%; text-align: left; }
.pricing-card--single .amount { display: block; }
.pricing-addon {
  display: flex;
  align-items: center;
  gap: 0.9rem;
  margin-top: 1.5rem;
  padding-top: 1.5rem;
  border-top: 1px dashed var(--color-border);
}
.pricing-addon .plus {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 34px;
  height: 34px;
  flex: none;
  border-radius: 50%;
  background: var(--color-accent-soft);
  color: var(--color-accent-dark);
  font-weight: 700;
  font-size: 1.15rem;
}
.pricing-addon p { font-size: 0.92rem; color: var(--color-ink-soft); }
.pricing-addon strong { color: var(--color-ink); font-weight: 700; }

/* ---------- Réduction de mouvement ---------- */
@media (prefers-reduced-motion: reduce) {
  * { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; }
}